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Analisi di movimenti oculari nella risoluzione di problemi commerciali Il ruolo delle abilità numeriche e dell'impulsività cognitiva

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Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: "in a commercial scen...

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Bibliographic Details
Main Author: Dorigoni, Alessia (auth)
Other Authors: Polonio, Luca (auth), Graffeo, Michele (auth), Bonini, Nicolao (auth)
Format: Electronic Book Chapter
Language:Italian
Published: Milan FrancoAngeli 2022
Subjects:
Neurosciences
Cognitive science
Consumer decision-making
eye-tracking
visual attention
information processing
numeracy
cognitive reflection
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