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Analisi di movimenti oculari nella risoluzione di problemi commerciali Il ruolo delle abilità numeriche e dell'impulsività cognitiva

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Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: "in a commercial scen...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dorigoni, Alessia (auth)
Awduron Eraill: Polonio, Luca (auth), Graffeo, Michele (auth), Bonini, Nicolao (auth)
Fformat: Electronig Pennod Llyfr
Iaith:Eidaleg
Cyhoeddwyd: Milan FrancoAngeli 2022
Pynciau:
Neurosciences
Cognitive science
Consumer decision-making
eye-tracking
visual attention
information processing
numeracy
cognitive reflection
Mynediad Ar-lein:DOAB: download the publication
DOAB: description of the publication
Tagiau: Ychwanegu Tag
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Disgrifiad
Crynodeb:Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: "in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?". The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento.
Disgrifiad Corfforoll:1 electronic resource (39 p.)
ISBN:9788835139584
Mynediad:Open Access

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