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Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)

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In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...

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Bibliografski detalji
Glavni autor:	Tassinari, Giorgio (auth)
Daljnji autori:	Panarello, Demetrio (auth)
Format:	Elektronički Poglavlje knjige
Jezik:	engleski
Izdano:	Florence Firenze University Press 2021
Serija:	Proceedings e report
Teme:	Stationary demand Market shares Competitive structure Multinomial Logit Seemingly Unrelated Regressions
Online pristup:	DOAB: download the publication DOAB: description of the publication
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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