Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)

In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Tassinari, Giorgio (auth)
Outros Autores: Panarello, Demetrio (auth)
Formato: Recurso Electrónico Capítulo de Livro
Idioma:inglês
Publicado em: Florence Firenze University Press 2021
Colecção:Proceedings e report
Assuntos:
Acesso em linha:DOAB: download the publication
DOAB: description of the publication
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Internet

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

Detalhes do Exemplar 3rd Floor Main Library
Área/Cota: A1234.567
Cód. Barras: 1 Disponível