Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company's success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with referen...
Tallennettuna:
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| Muut tekijät: | |
| Aineistotyyppi: | Elektroninen Kirjan osa |
| Kieli: | englanti |
| Julkaistu: |
Florence
Firenze University Press
2021
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| Sarja: | Proceedings e report
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| Aiheet: | |
| Linkit: | DOAB: download the publication DOAB: description of the publication |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
| Hyllypaikka: |
A1234.567 |
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| Nide 1 | Saatavissa |