Brand-building: the creative city A critical look at current concepts and practices
The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketi...
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| Tác giả khác: | |
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| Định dạng: | Điện tử Chương của sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Florence
Firenze University Press
2010
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| Loạt: | Strumenti per la didattica e la ricerca
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| Những chủ đề: | |
| Truy cập trực tuyến: | DOAB: download the publication DOAB: description of the publication |
| Các nhãn: |
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| Tóm tắt: | The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts. |
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| Mô tả vật lý: | 1 electronic resource (162 p.) |
| số ISBN: | 978-88-8453-540-5 9788884535405 9788855188340 9788884535245 |
| Truy cập: | Open Access |