Empire of Direct Mail How Conservative Marketing Persuaded Voters and Transformed the Grassroots

The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but u...

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Autor principal: Moriyama, Takahito (auth)
Formato: Recurso Electrónico Capítulo de Livro
Idioma:inglês
Publicado em: University Press of Kansas 2022
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