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Empire of Direct Mail How Conservative Marketing Persuaded Voters and Transformed the Grassroots

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The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but u...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Moriyama, Takahito (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: University Press of Kansas 2022
विषय:
Political campaigning & advertising
direct mail;media;advertising;New York;conservatism;the New Right;Richard Viguerie;Paul Weyrich;George Wallace;Ronald Reagan
ऑनलाइन पहुंच:DOAB: download the publication
DOAB: description of the publication
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इंटरनेट

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

होल्डिंग्स विवरण से 3rd Floor Main Library
बोधानक: A1234.567
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