Sustainable Marketing and Strategy

• Другие авторы: Au-Yong-Oliveira, Manuel (Редактор), Sousa, Maria José (Редактор)
• Формат: Электронный ресурс Глава книги
• Язык: английский
• Опубликовано: Basel MDPI - Multidisciplinary Digital Publishing Institute 2022
• Предметы: Development economics & emerging economies; new ways of working; performance; structural equation modeling; work engagement; scale validation; SEM; wine storytelling; wine tasting excitement; wine involvement; winescape; employer branding; affective commitment; talent management; strategy; personal marketing; franchising; franchisor; global expansion; case study; cross-listing; financial leverage; R&D investment; corporate sustainability; systematic literature revision; content community; sustainable marketing; SMIs marketing; consumer advice network; opinion leaders; network structure; sustainability; supply chain; purchasing policies; coffee business and production; Delta Cafés; Grupo Nabeiro; sustainable business; sustainable practices; food safety; buying process; agrifood products; n/a
• Online-ссылка: DOAB: download the publication; DOAB: description of the publication

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...