Buy Now How Amazon Branded Convenience and Normalized Monopoly

• Главный автор: West, Emily (auth)
• Формат: Электронный ресурс Глава книги
• Язык: английский
• Опубликовано: Cambridge The MIT Press 2022
• Серии: Distribution Matters
• Предметы: History of specific companies / corporate history; Advertising & society; Web-marketing; Media studies
• Online-ссылка: DOAB: download the publication; DOAB: description of the publication

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...