Buy Now How Amazon Branded Convenience and Normalized Monopoly

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...

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Príomhchruthaitheoir: West, Emily (auth)
Formáid: Leictreonach Caibidil leabhair
Teanga:Béarla
Foilsithe / Cruthaithe: Cambridge The MIT Press 2022
Sraith:Distribution Matters
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DOAB: download the publication
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3rd Floor Main Library

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