Buy Now How Amazon Branded Convenience and Normalized Monopoly

• मुख्य लेखक: West, Emily (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: Cambridge The MIT Press 2022
• श्रृंखला: Distribution Matters
• विषय: History of specific companies / corporate history; Advertising & society; Web-marketing; Media studies
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...