Buy Now How Amazon Branded Convenience and Normalized Monopoly
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Cambridge
The MIT Press
2022
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| Series: | Distribution Matters
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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