Buy Now How Amazon Branded Convenience and Normalized Monopoly

• 1. autor: West, Emily (auth)
• Format: Elektroniczne Rozdział
• Język: angielski
• Wydane: Cambridge The MIT Press 2022
• Seria: Distribution Matters
• Hasła przedmiotowe: History of specific companies / corporate history; Advertising & society; Web-marketing; Media studies
• Dostęp online: DOAB: download the publication; DOAB: description of the publication

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our sm...