Marketing Identities The Invention of Jewish Ethnicity in Ost und West

• Príomhchruthaitheoir: Brenner, David A. (auth)
• Formáid: Leictreonach Caibidil leabhair
• Teanga: Béarla
• Foilsithe / Cruthaithe: Wayne State University Press 2018
• Ábhair: Religious groups: social & cultural aspects; Social groups: religious groups & communities
• Rochtain ar líne: DOAB: download the publication; DOAB: description of the publication

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...