Marketing Identities The Invention of Jewish Ethnicity in Ost und West

• Main Author: Brenner, David A. (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: Wayne State University Press 2018
• Subjects: Religious groups: social & cultural aspects; Social groups: religious groups & communities
• Online Access: DOAB: download the publication; DOAB: description of the publication

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...