Marketing Identities The Invention of Jewish Ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Wayne State University Press
2018
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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