Advertising Progress American Business and the Rise of Consumer Marketing

• मुख्य लेखक: Laird, Pamela Walker (auth)
• स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
• भाषा: अंग्रेज़ी
• प्रकाशित: Johns Hopkins University Press 2020
• विषय: Sales & marketing
• ऑनलाइन पहुंच: DOAB: download the publication; DOAB: description of the publication

Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American societ...