Communication Management

• Kolejni autorzy: Pollák, František (Redaktor), Soviar, Jakub (Redaktor), Vavrek, Roman (Redaktor)
• Format: Elektroniczne Rozdział
• Język: angielski
• Wydane: IntechOpen 2022
• Hasła przedmiotowe: Social interaction
• Dostęp online: DOAB: download the publication; DOAB: description of the publication

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic se...