Communication Management

• Other Authors: Pollák, František (Editor), Soviar, Jakub (Editor), Vavrek, Roman (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: IntechOpen 2022
• Subjects: Social interaction
• Online Access: DOAB: download the publication; DOAB: description of the publication

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic se...