Book Clubs and Book Commerce

• Yazar: Norrick-Rühl, Corinna (auth)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Cambridge University Press 2019
• Seri Bilgileri: Humanities
• Konular: Literary theory; Literary studies: general; Retail sector; Publishing industry & book trade; Business strategy; publishing; book culture
• Online Erişim: DOAB: download the publication; DOAB: description of the publication

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title...