Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education...
Tallennettuna:
| Muut tekijät: | , |
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| Aineistotyyppi: | Elektroninen Kirjan osa |
| Kieli: | englanti |
| Julkaistu: |
Cambridge University Press
2022
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| Sarja: | Social Sciences
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| Aiheet: | |
| Linkit: | DOAB: download the publication DOAB: description of the publication |
| Tagit: |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
| Hyllypaikka: |
A1234.567 |
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| Nide 1 | Saatavissa |