Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education...
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| Autres auteurs: | , |
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| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
| Publié: |
Cambridge University Press
2022
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| Collection: | Social Sciences
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| Sujets: | |
| Accès en ligne: | DOAB: download the publication DOAB: description of the publication |
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DOAB: download the publicationDOAB: description of the publication
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| Cote: |
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