Academic Brands

Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education...

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Furkejuvvon:
Bibliográfalaš dieđut
Eará dahkkit: Biagioli, Mario (Doaimmaheaddji), Sunder, Madhavi (Doaimmaheaddji)
Materiálatiipa: Elektrovnnalaš Girjji oassi
Giella:eaŋgalasgiella
Almmustuhtton: Cambridge University Press 2022
Ráidu:Social Sciences
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Liŋkkat:DOAB: download the publication
DOAB: description of the publication
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Govvádus
Čoahkkáigeassu:Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
ISBN:9781108881920
9781108841375
DOI:10.1017/9781108881920
Beassan:Open Access