Kapak Resmi

Academic Brands

Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education...

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Detaylı Bibliyografya
Diğer Yazarlar:	Biagioli, Mario (Editör), Sunder, Madhavi (Editör)
Materyal Türü:	Elektronik Kitap Bölümü
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Cambridge University Press 2022
Seri Bilgileri:	Social Sciences
Konular:	Intellectual property law branding universities marketing logos trademarks
Online Erişim:	DOAB: download the publication DOAB: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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