Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education...
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| Andere auteurs: | , |
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| Formaat: | Elektronisch Hoofdstuk |
| Taal: | Engels |
| Gepubliceerd in: |
Cambridge University Press
2022
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| Reeks: | Social Sciences
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| Onderwerpen: | |
| Online toegang: | DOAB: download the publication DOAB: description of the publication |
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