Contemporary Issues in Strategic Marketing

• Other Authors: Sekerkaya, Ahmet Kemal (Editor)
• Format: Electronic Book Chapter
• Language: English
• Published: Istanbul, Turkiye Istanbul University Press 2020
• Subjects: Sales & marketing management
• Online Access: DOAB: download the publication; DOAB: description of the publication

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer's job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development...