Contemporary Issues in Strategic Marketing

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer's job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development...

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Otros Autores: Sekerkaya, Ahmet Kemal (Editor)
Formato: Electrónico Capítulo de libro
Lenguaje:inglés
Publicado: Istanbul, Turkiye Istanbul University Press 2020
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