Contemporary Issues in Strategic Marketing
There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer's job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development...
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Other Authors: | Sekerkaya, Ahmet Kemal (Editor) |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Istanbul, Turkiye
Istanbul University Press
2020
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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