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Pricing of Consumer Innovations

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Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...

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Detalhes bibliográficos
Autor principal: Ebbing, Tobias (auth)
Formato: Recurso Electrónico Capítulo de Livro
Idioma:inglês
Publicado em: Berlin Logos Verlag Berlin 2022
Assuntos:
American English
Behavioural economics
Economics
E-commerce: business aspects
Business innovation
Entrepreneurship
Sales & marketing management
Sales & marketing
Inventions & inventors
Pricing
User Innovation
Diffusion
Marketing
Indie
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