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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Marschlich, Sarah (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: Wiesbaden Springer Nature 2022
श्रृंखला:Organisationskommunikation
विषय:
Media studies
Diplomacy
Political science & theory
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
ऑनलाइन पहुंच:DOAB: download the publication
DOAB: description of the publication
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DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

होल्डिंग्स विवरण से 3rd Floor Main Library
बोधानक: A1234.567
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