Cover Image

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective

Show other versions (2)

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

Full description

Saved in:
Bibliographic Details
Main Author: Marschlich, Sarah (auth)
Format: Electronic Book Chapter
Language:English
Published: Wiesbaden Springer Nature 2022
Series:Organisationskommunikation
Subjects:
Media studies
Diplomacy
Political science & theory
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
Online Access:DOAB: download the publication
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

DOAB: download the publication
DOAB: description of the publication

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available

Similar Items