Rating the Audience The Business of Media
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...
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| Format: | Électronique Chapitre de livre |
| Langue: | anglais |
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London
Bloomsbury Academic
2011
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