Rating the Audience The Business of Media

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, i...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Balnaves, Mark (auth)
Muut tekijät: O'Regan, Tom (auth), Goldsmith, Ben (auth)
Aineistotyyppi: Elektroninen Kirjan osa
Kieli:englanti
Julkaistu: London Bloomsbury Academic 2011
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Linkit:DOAB: download the publication
DOAB: description of the publication
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