The Multi Business Model Innovation Approach Part 1

It is argued in most academic literature that Business Model (BM) is a general model for how any business runs or should be run, it is the "blueprint of the business". Conversely we argue that no business has just one BM, one model on which it runs all its business or intends to run its bu...

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Bibliografski detalji
Daljnji autori: Lindgren, Peter (Urednik)
Format: Elektronički Poglavlje knjige
Jezik:engleski
Izdano: Taylor & Francis 2018
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