Market Access. Nuovi paradigmi manageriali e strumenti operativi per le imprese del Life Science (perché niente è più come prima)

• Main Author: Galliverti, Giuseppe (auth)
• Other Authors: Saraceni, Nicola (auth), Lega, Federico (auth)
• Format: Electronic Book Chapter
• Language: Italian
• Published: Milano Milano University Press 2023
• Series: Ahead
• Subjects: Business & management; Market Access; Healthcare; Life Science; Access; Pharma; Drugs; Medical devices; Pharmaceutical; Stakeholder engagement
• Online Access: DOAB: download the publication; DOAB: description of the publication

If the NHS and its healthcare companies have only recently become aware of being faced with a "new normality", and, therefore, of having to "shed their skin" to face the challenges connected to it, a new normality for Life Science companies, perhaps best described as a perfect st...