Market Access. Nuovi paradigmi manageriali e strumenti operativi per le imprese del Life Science (perché niente è più come prima)

• Autor principal: Galliverti, Giuseppe (auth)
• Otros Autores: Saraceni, Nicola (auth), Lega, Federico (auth)
• Formato: Electrónico Capítulo de libro
• Lenguaje: italiano
• Publicado: Milano Milano University Press 2023
• Colección: Ahead
• Materias: Business & management; Market Access; Healthcare; Life Science; Access; Pharma; Drugs; Medical devices; Pharmaceutical; Stakeholder engagement
• Acceso en línea: DOAB: download the publication; DOAB: description of the publication

If the NHS and its healthcare companies have only recently become aware of being faced with a "new normality", and, therefore, of having to "shed their skin" to face the challenges connected to it, a new normality for Life Science companies, perhaps best described as a perfect st...