Place branding practice and scholarship: where we are and whither we may be going
2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...
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| Autor principal: | |
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| Formato: | Recurso Electrónico Capítulo de Livro |
| Idioma: | inglês |
| Publicado em: |
Cheltenham
Edward Elgar Publishing
2021
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| Assuntos: | |
| Acesso em linha: | DOAB: download the publication DOAB: description of the publication |
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| Resumo: | 2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will be judged and where it might go in the coming years. |
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| Descrição Física: | 1 electronic resource (4 p.) |
| ISBN: | /doi.org/10.4337/9781839107375.00031 9781839107368 |
| Acesso: | Open Access |