Place branding practice and scholarship: where we are and whither we may be going

• Autore principale: Govers, Robert (auth)
• Natura: Elettronico Capitolo di libro
• Lingua: inglese
• Pubblicazione: Cheltenham Edward Elgar Publishing 2021
• Soggetti: KJS; KJC; KNSG; Place marketing; Country-of-origin; Country image; Place branding; Social identity; Destination branding
• Accesso online: DOAB: download the publication; DOAB: description of the publication

2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their priorities. Who and what contributes most to life; the economy; society? This opinion piece ponders the question of how place branding will b...