The market of sport supplement in the digital era: A netnographic analysis of perceived risks, side-effects and other safety issues

• Main Authors: Valeria Catalani (Author), Attilio Negri (Author), Honor Townshend (Author), Pierluigi Simonato (Author), Mariya Prilutskaya (Author), Anna Tippett (Author), Ornella Corazza (Author)
• Format: Book
• Published: Elsevier, 2021-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background: The market of sport supplements is expanding worldwide. Such phenomenon is often supported by captivating marketing strategies and social media advertising providing unscientifically founded claims, thus raising safety concerns. The aim of our study is to provide a comprehensive analysis...