Factors Influencing the Adoption of Online Health Consultation Services: The Role of Subjective Norm, Trust, Perceived Benefit, and Offline Habit

The cyberspace plays an important role in improving the quality, equity, and efficiency of health services. Studying people's adoption of online health services, such as online health consultation services (OHCS) can benefit both industry and policy in the health service sector. This paper inve...

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Main Authors: Zepeng Gong (Author), Ziqiang Han (Author), Xudan Li (Author), Chao Yu (Author), Jan D. Reinhardt (Author)
Format: Bog
Udgivet: Frontiers Media S.A., 2019-10-01T00:00:00Z.
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