"Friendly reminder: hi! It is that time again ☺": understanding PMTCT care text message design preferences amongst pre- and post-partum women and their male partners

• Main Authors: Natabhona M. Mabachi (Author), Melinda Brown (Author), Catherine Wexler (Author), Kathy Goggin (Author), May Maloba (Author), Dama Olungae (Author), Brad Gautney (Author), Sarah Finocchario-Kessler (Author)
• Format: Book
• Published: BMC, 2021-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Prevention of mother-to-child HIV transmission (PMTCT) services in Kenya can be strengthened through the delivery of relevant and culturally appropriate SMS messages. Methods This study reports on the results of focus groups conducted with pre and postnatal women living with HIV...