Health communication in and out of public health emergencies: to persuade or to inform?

• Main Authors: Andrew D. Oxman (Author), Atle Fretheim (Author), Simon Lewin (Author), Signe Flottorp (Author), Claire Glenton (Author), Arnfinn Helleve (Author), Didrik Frimann Vestrheim (Author), Bjørn Gunnar Iversen (Author), Sarah E. Rosenbaum (Author)
• Format: Book
• Published: BMC, 2022-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Much health communication during the COVID-19 pandemic has been designed to persuade people more than to inform them. For example, messages like "masks save lives" are intended to compel people to wear face masks, not to enable them to make an informed decision about whether to we...