Muslim Meranao Consumers on the Marketing Strategies for Halal Branded Food Products

• Autore principale: Aldrich June Caraecle (Autore)
• Natura: Libro
• Pubblicazione: Philippine Association of Institutions for Research, Inc., 2019-07-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Food consumption is very critical for Muslim consumers, as they have to consume halal products. For food companies to satisfy Muslim buyers and develop an effective marketing strategy, it is necessary for them to evaluate customer satisfaction. Thus, this study assessed the level of satisfaction of...