Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL in dental practices. A descriptive, deductive, an...

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Hoofdauteurs: Ghaith Al-Abdallah (Auteur), Jegr Ababakr (Auteur)
Formaat: Boek
Gepubliceerd in: Hindawi Limited, 2023-01-01T00:00:00Z.
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