The Impact of Social Media Marketing on Football - Fan Loyalty

• Autore principale: Zefanya Girsang (Autore)
• Natura: Libro
• Pubblicazione: Nicolaus Copernicus University in Toruń, 2022-11-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

This study aims to determine the practical social media marketing activities to grow the loyalty of football club fans in Indonesia. Furthermore, this study analyzes social media marketing activities and what characteristics in social media marketing activities that can significantly increase fan lo...