Content analysis of family physician plan using social marketing approach: Qualitative- document analysis

• Auteurs principaux: Fatemeh Vaseghi (Auteur), Mostafa Amini Rarani (Auteur), Ahmad Reza Raeisi (Auteur), Alireza Moravveji (Auteur)
• Format: Livre
• Publié: Wolters Kluwer Medknow Publications, 2023-01-01T00:00:00Z.
• Sujets: article
• Accès en ligne: Connect to this object online.

BACKGROUND: The family physician plan formed at the heart of the health system can play a vital role in the results and the optimal cost of resources. Social marketing is a process that uses the basics and principles of commercial marketing in the field of health to develop and implement a health pl...