Does consumer experience influence attitudes toward the service?

This research has analysed if consumer evaluations of a sports service, manifested by satisfaction and perceived quality, differ to the extent that consumer experience varies. For that purpose, we have achieved three cross-sectional studies on different samples of users of a sports centre. The resul...

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Bibliographic Details
Main Authors: J. A. Martínez (Author), L. Martínez (Author)
Format: Book
Published: Asociación Española de Ciencias del Deporte, 2010-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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