Advertising in health and medicine: using mass media to communicate with patients
Abstract Background Advertising-a marketing communications method involving the paid use of mass media to deliver messages to desired audiences-represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services i...
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| Format: | Book |
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BMC,
2020-09-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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