The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption

• Main Authors: Margo G. Wootan, DSc (Author), Bill Reger-Nash, EdD (Author), Steve Booth-Butterfield, EdD (Author), Linda Cooper, MSW, LCSW (Author)
• Format: Book
• Published: Centers for Disease Control and Prevention, 2005-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Introduction The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change. 1% Or Less is a mass-media campaign that encourages switching from high-fat (whole or 2%) to low-fat (1% or skim) milk. Using a q...