Hollow marketing and nongredients: A new marketing approach by food industries in advertising

Many firms that are selling food products, are hoping to get more of customers' attention, and increase their sales by new marketing strategies. Informing customers about ingredients and health claims look normal but advertising the things that can't inherently and naturally exist in their...

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Bibliographic Details
Main Author: Nima S. Salami (Author)
Format: Book
Published: Westcliff University, 2018-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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