Hollow marketing and nongredients: A new marketing approach by food industries in advertising

• मुख्य लेखक: Nima S. Salami (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Westcliff University, 2018-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Many firms that are selling food products, are hoping to get more of customers' attention, and increase their sales by new marketing strategies. Informing customers about ingredients and health claims look normal but advertising the things that can't inherently and naturally exist in their...