The impact of celebrity influence and national media coverage on users of an alcohol reduction app: a natural experiment
Abstract Background Smartphone apps are increasingly used for health-related behaviour change and people discover apps through different sources. However, it is unclear whether users differ by mode of app discovery. Drink Less is an alcohol reduction app that received national media coverage in the...
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| Main Authors: | , , , , , |
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| Format: | Book |
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BMC,
2021-01-01T00:00:00Z.
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