The enlightenment from Malaysian consumers' perspective toward cosmetic products

• Main Authors: Ain Ayob (Author), Ammar Ihsan Awadh (Author), Juliana Jafri (Author), Shazia Jamshed (Author), Hawa Mas Azmar Ahmad (Author), Hazrina Hadi (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2016-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Backgrounds: Variety of cosmetic products was used in our daily life, yet the amount and types of the cosmetic products used by the consumers were varied, which may be due to the different perspectives held by each of the consumers. Objectives: To explore consumers' perspectives toward cosmetic...