O USO DAS MIDIAS DIGITAIS COMO FERRAMENTA DE DIVULGAÇÃO DA GESTÃO AMBIENTAL EMPRESARIAL: UMA RELAÇÃO ENTRE SUSTENTABILIDADE E LUCRATIVIDADE
Currently sustainability programs of organizations are directly related to the increase of its profitability. With more demanding and aware consumer companies have used these changes as a strategic form of disclosure of their practices in social media as a way to improve its image. The method used f...
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| Main Authors: | , , |
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| Format: | Book |
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Universidade do Oeste Paulista,
2015-06-01T00:00:00Z.
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