The Impact of Social Influence on the Intention to Use Physician Rating Websites: Moderated Mediation Analysis Using a Mixed Methods Approach

BackgroundPhysician rating websites (PRWs) have become increasingly important in the cross-section between health and digitalization. Social influence plays a crucial role in human behavior in many domains of life, as can be demonstrated by the increase in high-profile influential individuals such a...

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Main Authors: Bernhard Guetz (Author), Sonja Bidmon (Author)
Format: Book
Published: JMIR Publications, 2022-11-01T00:00:00Z.
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3rd Floor Main Library

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