The Decision Making Styles of Consumer, Motivated Consumer Innovation and the Effect of Perceived Risk on Purchasing (A Research On Sporting Goods)

The present study aimed to examine the purchasing styles of consumers buying sports products, driven consumer innovation and the effect of perceived risk on purchasing. This research was designed according to the quantitative research model and the relational survey model was used. The research grou...

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Bibliographic Details
Main Authors: Berna CAN (Author), Ercan POLAT (Author)
Format: Book
Published: ümit doğan üstün, 2022-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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